Sierra Pallet: a more useful inquiry
A Reno pallet supplier’s website redesign, launched October 13, 2026.
Commercial buyers need to explain what they need before the team can assess a quote. I built the redesign around product and service information and a quote-first contact experience, while preserving the established page paths.
The final form asks for company and contact details and a description of the request, with prompts for pallet type, quantity, timing, and delivery location. Buyers can start a conversation even if they do not yet know every specification.
The design lesson: a conversion is more useful when the form reflects the actual buying process.
Explore the Sierra Pallet before-and-after case study, including mobile performance results and verified inquiry delivery.