It no longer reflects your business
Your company has evolved, but the website still presents an older, smaller, or less capable version of it.
Reno Web Design · SEO · AI Search Optimization
Web Design That Helps Businesses Get Found
I help businesses throughout Reno, Sparks, Carson City, Lake Tahoe, Northern Nevada, and across the United States transform outdated or underperforming websites into modern digital experiences that build trust, rank higher in Google, earn visibility in AI-powered search, and convert more visitors into customers.
Free initial consultation · Local and nationwide projects
Your website should help your business grow, not hold it back.
A website can look acceptable and still quietly cost you visibility, credibility, and opportunities.
Customers struggle to find you
Your competitors appear in search results while your business remains difficult to discover locally or nationally.
The message is unclear
Visitors cannot quickly understand what you do, why it matters, or why they should choose you.
Traffic is not becoming business
People visit, but weak calls to action and confusing journeys prevent them from taking the next step.
The experience feels dated
Slow performance, poor mobile usability, or an outdated design weakens trust before a conversation begins.
There is no plan after launch
The site was designed, launched, and forgotten instead of becoming a digital asset that improves over time.
Design is only one part of a website that performs.
I bring strategy, messaging, user experience, search visibility, and implementation together so every decision supports a larger business goal.
A strong website is more than a digital brochure. It should help your business earn trust, appear in local search results, answer customer questions, and generate qualified leads. Whether you’re a contractor in Sparks, a manufacturer in Reno, a professional service in Carson City, or a growing business anywhere in Northern Nevada, the goal is the same: create a website that’s easy to find, easy to understand, and built to support long-term growth.
Website Design & Redesign
Modern, responsive websites built around your audience, business goals, brand, content, and conversion path, not just aesthetics.
Build a stronger websiteSEO, Local SEO & AI Visibility
A stronger foundation for discovery across Google, local search, and AI-powered experiences through content, structure, authority, and technical clarity.
Improve your visibilityOngoing Digital Growth
Ongoing strategy, measurement, optimization, content, and website improvements that keep your digital presence working after launch.
Keep building momentum
More than two decades creating better digital experiences.
I spent more than 22 years working across UX/UI, web strategy, product marketing, SEO, ecommerce, content, and customer-facing digital experiences.
That range allows me to look beyond isolated design requests and understand how messaging, usability, technology, visibility, and business strategy work together.
Clients work directly with me from discovery through launch and beyond. No account-manager handoffs. No inflated agency structure. Just experienced, honest guidance and hands-on execution.
Whether you’re a Reno business looking for a website redesign, stronger local SEO, or better visibility in AI-powered search experiences, my approach begins with strategy—not templates.
22+
Years of multidisciplinary experience
1
Strategic partner from start to finish
360°
View of the digital customer experience
From strategy to execution.
A selection of digital products, websites, and experiences shaped through research, strategy, design, messaging, and close collaboration with technical teams.
Service Center
Enterprise product website and ecommerce experience designed to improve product discovery, customer education, and conversions.
PC-Doctor Corporate Digital Experience
Corporate website ecosystem that simplified complex technology and strengthened product marketing across multiple business units.
Iron & Covenant
Complete personal brand built from strategy through execution across web, video, and content.
Kel's Kravings
Boutique Shopify ecommerce experience combining branding, local SEO, and conversion-focused online ordering.
Helping businesses build a stronger digital presence.
I work with organizations that have outgrown their current website, need better visibility in search, or want a clearer digital strategy for attracting customers and supporting long-term growth.
Professional Services
Consultants, advisors, agencies, legal, financial, healthcare, and other service businesses that depend on credibility, clear messaging, and qualified inquiries.
Local Businesses
Contractors, home-service providers, retailers, restaurants, and other businesses that need stronger local SEO, Google visibility, and customer trust.
B2B & Technical Companies
Manufacturers, software companies, distributors, and organizations with complex products or services that need to be explained clearly and discovered more easily.
Growing Organizations
Businesses that have outgrown an older website and need a stronger foundation for web design, SEO, AI search optimization, content, and continued digital growth.
Why businesses choose to work with me.
Strategy, execution, and search visibility are treated as one connected system, giving you experienced guidance without the layers and handoffs of a traditional agency.
Strategy First
Business goals before design trends
Every recommendation begins with your audience, competitors, objectives, and the problems the website needs to solve.
SEO Built In
Search-ready from the foundation
Information architecture, technical SEO, internal linking, performance, structured data, and search-friendly content are considered from the start.
AI Search Ready
Clear signals for AI-powered discovery
Entity information, schema markup, structured answers, authoritative content, and consistent business signals help AI systems understand and reference your expertise.
22+ Years
Multidisciplinary digital experience
Decades of work across UX/UI, web strategy, SEO, product marketing, ecommerce, content, and complex digital products shape every engagement.
Direct Partnership
Work directly with the person doing the work
There are no account-manager handoffs, outsourced production layers, or unnecessary communication barriers between strategy and execution.
Long-Term Growth
Support that continues after launch
Ongoing SEO, AI search optimization, analytics, content, conversion improvements, and strategic guidance help the website keep creating value.
From first conversation to long-term growth.
The work moves quickly because every phase has a purpose, clear decisions, and a direct line between strategy and execution.
Discover
Understand the business, audience, competition, goals, challenges, and current digital environment.
Plan
Define priorities, structure, messaging, conversion paths, technical requirements, and success measures.
Build
Turn the strategy into polished design, content, development, optimization, and tested functionality.
Launch
Complete quality assurance, technical SEO, analytics, redirects, performance checks, and transition live.
Grow
Use real data, search insights, content, and continuous improvements to strengthen results over time.
Local understanding with broad digital experience.
Based in Reno, Nevada, I work with businesses throughout Reno, Sparks, Carson City, Lake Tahoe, and Northern Nevada to improve website performance, local search visibility, AI search readiness, and long-term digital growth. While many of my clients are local, I also work remotely with businesses across the United States.
Reno
Sparks
Carson City
Lake Tahoe
Northern Nevada
Nationwide
Website, SEO, and AI search questions business owners often ask
Straightforward answers about website design, redesigns, SEO, local search, AI search optimization, and ongoing digital growth for businesses in Reno and beyond.
Website redesign costs depend on the size of the site, content requirements, SEO goals, integrations, technical complexity, and business objectives. After reviewing your current website and discussing what you want to accomplish, I will recommend a clear scope and fixed project investment whenever possible.
Most small to mid-sized business website redesigns take approximately six to twelve weeks. The schedule depends on the number of pages, content readiness, feedback cycles, technical requirements, integrations, SEO needs, and whether the project includes a platform or domain migration.
No. I work with businesses throughout Reno, Sparks, Carson City, Lake Tahoe, and Northern Nevada, as well as remote clients nationwide. Local clients can meet with me in person when helpful, while the complete strategy, design, SEO, and development process also works smoothly through video calls and shared project tools.
Your website may need a redesign if it looks outdated, is difficult to use or update, performs poorly on mobile devices, loads slowly, does not rank well in search, or fails to generate meaningful inquiries. A complete rebuild is not always necessary, so I begin by identifying whether focused improvements or a strategic redesign would create the strongest long-term value.
Yes, when the existing foundation is strong enough. I review the website platform, messaging, user experience, technical SEO, page performance, content quality, search visibility, structured data, analytics, and AI search readiness before recommending an approach. Targeted improvements may be the smartest investment, while a redesign is usually more effective when the current site is limiting visibility, usability, or growth.
Every website project includes a strong SEO foundation. This can include information architecture, search-friendly page structure, page titles and meta descriptions, internal linking, technical best practices, performance considerations, analytics, structured data, and content organization. Broader local SEO, Google Business Profile optimization, content strategy, competitive search work, and AI search optimization can be added based on your goals.
Yes. I help businesses in Reno, Sparks, Carson City, Lake Tahoe, and throughout Northern Nevada improve their local search visibility. Local SEO services can include website optimization, Google Business Profile improvements, local business listings and citations, location-focused content, structured data, review strategy, technical SEO, and consistent business information across the web.
AI search optimization, sometimes called Generative Engine Optimization or GEO, helps make your business easier for AI-powered search systems to understand, trust, and reference. It complements traditional SEO through clear entity information, authoritative content, structured answers, schema markup, strong authorship and expertise signals, and consistent business information across your website and other trusted sources.
No. Traditional SEO and AI search optimization work together. Search engines and AI-powered discovery systems both depend on technically sound websites, useful content, clear business information, credible expertise, and trusted authority signals. SEO helps your business become discoverable across search engines, while AI search optimization improves how clearly your expertise and services can be understood and referenced in generated answers.
A website can look professional and still struggle to attract traffic or generate inquiries. Common causes include weak SEO foundations, limited local search visibility, unclear messaging, thin or poorly organized content, slow performance, missing structured data, weak calls to action, and a user experience that does not guide visitors toward the next step. I begin by identifying the most important visibility, usability, and conversion opportunities before recommending a solution.
Yes. A website should continue evolving after launch. Ongoing partnerships can include website care, hosting oversight, analytics and reporting, technical SEO, local SEO, content improvements, AI search optimization, conversion and user experience improvements, Google Business Profile support, and strategic digital guidance. The plan is built around the services and level of support your business actually needs.
Working with a local consultant means someone who understands the Reno market, Northern Nevada businesses, local search competition, and how customers in the region search for services. While I work with clients nationwide, local businesses also benefit from the option of meeting in person and partnering with someone invested in the local business community.
Let’s talk about what comes next
Your website can become one of your strongest business assets.
Whether you’re based in Reno, Sparks, Carson City, Lake Tahoe, or anywhere in Northern Nevada, let’s identify what’s limiting your website’s visibility, trust, and ability to generate qualified leads.