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PC-Doctor Corporate Digital Experience
A connected corporate web and content ecosystem that translated complex diagnostic technology into clearer value for multiple audiences and business units.
My role: Sole responsibility for the site’s design, content, imagery, development, technical management, SEO, and ongoing operation as part of my work at PC-Doctor, through June 2026. Explore how I apply this experience to SEO and search visibility for consulting clients.
Design, content, development, and SEO by Chris Hill. My involvement continued through June 2026; the live site may have changed since then.
The challenge
PC-Doctor supports OEMs, repair organizations, system builders, recyclers, refurbishers, and consumers through a broad portfolio of diagnostic products. The corporate website needed to serve those audiences without reducing the company to a single product or creating a maze of disconnected messages.
The approach
I treated the website as a connected product-marketing system. The work brought together audience segmentation, clearer solution pathways, technical content, SEO, reusable campaign pages, visual consistency, and a structure that could evolve with the product portfolio.
Key contributions
- Corporate web strategy and information architecture
- Product and audience positioning
- SEO, content, and landing-page strategy
- Front-end design and implementation
- Campaign, email, and product-launch support
- Cross-site consistency and ongoing optimization
What the work delivered
A corporate website with audience and product pathways, search-focused content, reusable landing pages, and ongoing campaign support.