The website feels dated
It no longer reflects the quality, maturity, or direction of the business behind it.
Reno Web Design · SEO · AI Search · Digital Strategy
Website Design, SEO & Digital Strategy for Growing Businesses
I help businesses create modern websites that build trust, improve search visibility, attract qualified customers, and convert more visitors through strategic web design, SEO, AI search optimization, and ongoing digital guidance.
A website can look fine and still underperform.
Weak messaging, poor search visibility, confusing navigation, outdated technology, and disconnected marketing can quietly limit trust and growth.
The business is hard to find
Competitors appear in search, maps, and AI answers while your visibility remains inconsistent.
The message is unclear
Visitors cannot quickly understand what you offer, why it matters, or what to do next.
Growth feels disconnected
The website, SEO, content, analytics, and marketing operate as separate efforts instead of one system.
Three connected ways to strengthen your digital presence.
Start where your business needs the most help. Whether you need a strategic website, stronger SEO and AI search visibility, or ongoing digital guidance, these three services work together to help your business get found, earn trust, and grow over time.
Website Design & Redesign
Modern websites strategically built around your audience, business goals, content, search visibility, and conversion path, not just aesthetics.
- Website audits and strategic planning
- Information architecture and UX
- Messaging and content refinement
- Responsive design and development
- SEO foundation, analytics, and launch
SEO, Local SEO & AI Visibility
A stronger foundation for discovery across Google, local search, maps, and AI-powered experiences through technical clarity, content, authority, and consistency.
- Technical and on-page SEO
- Local SEO and business listings
- Google Business Profile optimization
- Content strategy and structured answers
- Schema and AI search readiness
Ongoing Digital Growth
Continuous strategy, measurement, optimization, content, and website improvements that keep your digital presence working after launch.
- Website care and technical oversight
- Analytics and performance reporting
- SEO and content improvements
- Conversion and UX optimization
- Ongoing strategic guidance
Every engagement is shaped around the business problem.
The right solution may be a complete redesign, a focused improvement, stronger local visibility, or an ongoing partnership. The scope follows the strategy, not the other way around.
Build
Website Design & Redesign
For businesses whose website no longer reflects their quality, supports their goals, or makes it easy for customers to take the next step.
Most website problems are not solved by changing colors and rearranging sections. A strong redesign begins with the audience, business goals, competitive landscape, messaging, content, search demand, and technical foundation.
I bring those pieces together into a clear, responsive experience designed to strengthen credibility, improve usability, support discovery, and create a more intentional path to conversion.
Strategy & discoveryBusiness goals, audience, competition, analytics, current-site audit, and project priorities.
UX & architectureNavigation, page hierarchy, user journeys, wireframes, conversion paths, and responsive behavior.
Messaging & contentPositioning, page structure, content refinement, calls to action, and clearer customer-focused language.
Design & developmentModern visual design, front-end implementation, WordPress, Shopify, or the platform that best fits the project.
SEO & measurementMetadata, schema, redirects, analytics, Search Console, technical checks, and launch readiness.
Launch & handoffQuality assurance, performance review, documentation, training where needed, and post-launch support.
Local Website Design
A successful website should do more than look professional. It should clearly communicate your value, build trust, and help customers quickly understand why they should choose your business over the competition.
Learn how strategic website design helps businesses throughout Reno and Northern Nevada attract more qualified customers, improve search visibility, and support long-term growth.
Get Found
SEO & Local Search Visibility
For businesses that need stronger visibility where customers are researching, comparing, and asking for recommendations.
Search is no longer a single list of blue links. Customers discover businesses through traditional results, maps, reviews, local listings, AI summaries, assistants, and recommendation engines.
The strongest approach does not chase one platform. It makes your business clear, consistent, useful, technically sound, and authoritative across the broader search ecosystem.
Technical SEOCrawlability, indexing, performance, metadata, canonicals, redirects, internal linking, and technical cleanup.
Local visibilityGoogle Business Profile, service areas, local relevance, reviews, citations, and consistent business information.
Content strategyService pages, location content, FAQs, insights, search intent, and useful answers to customer questions.
Structured dataSchema and clear entity relationships that help search engines understand the business and its expertise.
AI readinessAuthoritative, well-structured content with strong authorship, trust, and business signals for AI-powered discovery.
MeasurementAnalytics, Search Console, ranking and visibility trends, conversion tracking, and practical next steps.
Local SEO
Showing up in local search takes more than simply having a website. Google evaluates your website, Google Business Profile, business information, reviews, content, and dozens of other signals to determine which businesses deserve to be recommended.
Learn how strategic local SEO can help your business improve visibility in Google Search, Google Maps, and AI-powered search experiences.
AI Search
AI Search Optimization (Generative Engine Optimization)
For businesses that want to be discoverable and recommended as AI-powered search becomes a larger part of how customers research products and services.
Search is evolving beyond traditional rankings. More customers are asking questions through AI assistants like ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity instead of only clicking through search results.
AI Search Optimization—sometimes called Generative Engine Optimization (GEO)—helps position your business so these systems can better understand, trust, and reference your company when generating answers. Rather than chasing algorithms, the focus is on building clear entity signals, authoritative content, structured information, and a digital presence that AI can confidently interpret.
Entity optimization
Clear business identity, structured data, and consistent signals across the web.
AI-ready content
Helpful service pages, FAQs, knowledge content, and topic clusters designed for human readers and AI understanding.
Schema strategy
Structured data that improves machine understanding of your business, services, expertise, and relationships.
Authority signals
Strengthening trust through consistent branding, citations, expertise, and supporting digital assets.
AI discoverability
Improving the likelihood of being referenced in AI-generated answers and conversational search experiences.
Future-ready strategy
A practical approach that supports both today's SEO and tomorrow's AI-driven discovery.
Grow
Ongoing Digital Growth Partnership
For businesses that want a dependable strategic partner continuously improving the website, visibility, content, and customer experience.
Launch should be the beginning of improvement, not the end of the relationship. Real performance becomes clearer once customers interact with the site and search data begins revealing opportunities.
An ongoing partnership gives your business one experienced point of contact who understands the strategy, can prioritize the right work, and keeps your digital presence moving forward without requiring a full internal team.
Website careUpdates, backups, security oversight, technical monitoring, hosting coordination, and issue resolution.
Performance insightsAnalytics review, search performance, user behavior, lead quality, and opportunity identification.
Continuous improvementLanding pages, UX refinements, conversion improvements, content updates, and technical enhancements.
SEO & contentOngoing optimization, local visibility, new content, FAQs, service expansion, and authority building.
Campaign supportDigital assets, landing experiences, email, product or service launches, and coordinated messaging.
Strategic guidanceClear priorities, practical recommendations, planning, and senior-level digital perspective when you need it.
The engagement should fit the need, not a preset package.
Some businesses need a focused project. Others need a complete transformation or a long-term partner. I recommend the smallest effective solution that creates meaningful value.
Focused Improvement
A targeted engagement for a high-priority page, conversion problem, technical issue, SEO need, campaign, or strategic evaluation.
Best for: a clearly defined challenge
Website Project
A structured redesign or new build covering strategy, UX, messaging, design, development, search foundations, testing, and launch.
Best for: a stronger digital foundation
Growth Partnership
Ongoing access to strategy, website improvements, SEO, content, analytics, campaign support, and digital leadership.
Best for: consistent long-term momentum
No forced packages or unnecessary services. Scope and investment are based on the business goals, technical realities, and work required to solve the problem well.
Strategy keeps the work focused and moving.
Every phase has a purpose, clear decisions, and a direct connection between the work being done and the result the business needs.
Discover
Understand the business, audience, competition, goals, challenges, and current digital environment.
Plan
Define priorities, structure, messaging, conversion paths, technical requirements, and success measures.
Build
Turn the strategy into polished design, content, development, optimization, and tested functionality.
Launch
Complete quality assurance, technical SEO, analytics, redirects, performance checks, and transition live.
Grow
Use real data, search insights, content, and continuous improvements to strengthen results over time.
Questions about web design, SEO, AI search, and working together
Clear answers about website design, project scope, SEO, local search, AI search optimization, ongoing support, and the best place to begin.
Most engagements begin with a conversation about your business, current website, goals, audience, competitors, and the problems you are trying to solve. From there, I can recommend whether the right next step is a focused website evaluation, targeted improvements, a complete redesign, SEO or local search work, AI search optimization, or a broader ongoing digital growth partnership.
Yes. I design new websites and lead strategic website redesigns for businesses that need a stronger digital foundation. For redesigns, I review the current platform, content, messaging, user experience, SEO foundation, page performance, analytics, forms, integrations, structured data, and technical health before recommending the best path forward.
Every website project includes a strong SEO foundation. This can include information architecture, crawlable page structure, page titles and meta descriptions, internal linking, technical best practices, performance considerations, analytics, redirects when needed, structured data, and search-friendly content organization. Broader local SEO, Google Business Profile optimization, content development, authority building, and ongoing search optimization can be included based on your goals.
Yes. I help businesses in Reno, Sparks, Carson City, Lake Tahoe, and throughout Northern Nevada improve their visibility in local search. Local SEO services can include website optimization, Google Business Profile improvements, local business listings and citations, location-focused content, review strategy, structured data, technical SEO, and consistent business information across the web.
AI search optimization, sometimes called Generative Engine Optimization or GEO, helps make your business, services, expertise, and content easier for AI-powered search systems to understand, trust, and reference. It complements traditional SEO through clear entity information, structured content, useful answers, schema markup, strong authorship and expertise signals, and consistent business information across your website and other trusted sources.
No. Traditional SEO and AI search optimization work together. Search engines and AI-powered discovery systems both depend on technically sound websites, useful content, clear business information, credible expertise, and trusted authority signals. SEO helps your business become discoverable in search results, while AI search optimization improves how clearly your business can be understood and referenced in generated answers.
Possibly. If the current platform, structure, and technical foundation are sound, focused improvements may be the smartest investment. I can help strengthen messaging, user experience, conversion paths, technical SEO, local visibility, content, performance, structured data, analytics, and AI search readiness without automatically forcing a complete rebuild.
I evaluate the website platform, content quality, information architecture, usability, mobile experience, search performance, page speed, technical health, structured data, analytics, conversion paths, and ease of maintenance. If the foundation is still effective, focused improvements may deliver strong value. When the existing site is limiting visibility, trust, usability, or growth, a strategic redesign usually creates a better long-term result.
Hosting oversight, maintenance, backups, updates, security, performance monitoring, and technical support can be included when they support the larger engagement. I do not position hosting as a standalone commodity. It is part of keeping the website dependable, secure, measurable, and aligned with your broader SEO and digital growth strategy.
Yes. Ongoing partnerships can include technical SEO, local SEO, content improvements, AI search optimization, Google Business Profile support, analytics and reporting, conversion and user experience improvements, website care, performance monitoring, and strategic guidance. The scope is built around the services and level of support your business actually needs.
Yes. I work with businesses in Reno, Sparks, Carson City, Lake Tahoe, and throughout Northern Nevada, as well as remote clients nationwide. Local clients can meet in person when useful, while the complete strategy, design, SEO, and development process works smoothly through video calls and shared project tools.
No. Every business, website, technical environment, and growth goal is different. After understanding your needs and reviewing the existing digital foundation, I provide a clear recommendation, scope, and project investment rather than forcing the work into a package that may include services you do not need or omit services that would create more value.
Not sure which service you need?
Start with the business problem, and we’ll define the right next step.
The initial consultation is free. I will talk through what is working, what is not, and where the strongest opportunity may be before discussing scope.