Chris Hill Digital Growth Consultant

Recent Projects - The Process

Different businesses. Different challenges. One strategic approach.

These projects span enterprise technology, ecommerce, personal branding, local business, UX, SEO, content, and digital strategy. Each one began with a different problem and required a solution shaped around the business behind it.

Explore the Work Discuss Your Project

The value is in the thinking behind the work.

The projects below are presented as concise case studies: what needed to improve, how I approached it, and what the work was designed to accomplish.

PC-Doctor Service Center website and ecommerce experience
Web StrategySEO & AI VisibilityEcommerce

1

Service Center

An enterprise product website and ecommerce experience designed to make a complex diagnostic toolkit easier to understand, compare, purchase, and upgrade.

The challenge

Service Center serves repair shops, IT teams, system builders, and technical professionals, but the product’s breadth could make its value difficult to communicate quickly. The website also needed to support direct purchases, upgrades, campaigns, product education, and long-term search visibility.

The approach

I connected product marketing, information architecture, UX, SEO, ecommerce, and campaign messaging so visitors could understand who the product was for, what it included, and which buying path made sense.

Key contributions

  • Product positioning and page hierarchy
  • Website and ecommerce UX
  • Upgrade and campaign messaging
  • Search-focused content structure
  • Conversion paths and purchase support
  • Ongoing content and launch coordination

The result

A more cohesive product and store experience built to improve product discovery, customer education, purchasing confidence, and the ability to support future releases and campaigns.

Visit the live website
PC-Doctor corporate digital experience shown across desktop and mobile layouts
Web StrategySEO & AI VisibilityContent

2

PC-Doctor Corporate Digital Experience

A connected corporate web and content ecosystem that translated complex diagnostic technology into clearer value for multiple audiences and business units.

The challenge

PC-Doctor supports OEMs, repair organizations, system builders, recyclers, refurbishers, and consumers through a broad portfolio of diagnostic products. The corporate website needed to serve those audiences without reducing the company to a single product or creating a maze of disconnected messages.

The approach

I treated the website as a connected product-marketing system. The work brought together audience segmentation, clearer solution pathways, technical content, SEO, reusable campaign pages, visual consistency, and a structure that could evolve with the product portfolio.

Key contributions

  • Corporate web strategy and information architecture
  • Product and audience positioning
  • SEO, content, and landing-page strategy
  • Front-end design and implementation
  • Campaign, email, and product-launch support
  • Cross-site consistency and ongoing optimization

The result

A clearer corporate presence that better connected the company’s technology, products, audiences, and expertise while creating a stronger foundation for search, campaigns, product discovery, and future growth.

Visit the live website
Iron and Covenant Christian men’s brand, website, and content platform
Brand IdentityContent StrategyYouTube

3

Iron & Covenant

A personal brand and media platform built from the ground up to serve Christian husbands and men through focused, practical, identity-driven content.

The challenge

The project began without an existing brand, audience, content system, or digital platform. It needed a distinctive identity, a clear niche, a repeatable content structure, and packaging that could create continuity across website, long-form video, shorts, thumbnails, and social content.

The approach

I developed the brand as a complete ecosystem rather than a collection of isolated assets. The positioning, visual identity, website, editorial structure, video packaging, and content cadence were designed to reinforce one another.

Key contributions

  • Brand positioning, naming, and visual identity
  • Website strategy, design, and development
  • Content architecture and episode frameworks
  • YouTube titles, thumbnails, and packaging
  • Short-form and long-form content strategy
  • Audience positioning and ongoing optimization

The result

A cohesive brand and publishing system with a recognizable voice, consistent visual language, repeatable production process, and foundation for long-term audience growth.

Visit the live website
Kel’s Kravings Shopify ecommerce website for a Reno cottage bakery
Brand IdentityShopifyLocal SEO

4

Kel’s Kravings

A boutique local bakery brand and Shopify ordering experience designed around weekly products, local discovery, clear ordering windows, and simple fulfillment.

The challenge

The bakery needed more than an attractive storefront. The customer journey had to explain a rotating weekly product model, mix-and-match ordering, pickup and delivery rules, limited availability, local payment constraints, and the premium value of oversized specialty rolls.

The approach

I shaped the brand, ecommerce structure, product messaging, photography direction, local SEO, and ordering flow around the way the business actually operates. The goal was to make ordering feel easy without hiding the handcrafted, limited-availability nature of the product.

Key contributions

  • Brand identity and positioning
  • Shopify information architecture and UX
  • Product, collection, and homepage content
  • Local SEO and Reno-focused messaging
  • Photography direction and campaign assets
  • Ordering, pickup, delivery, and discount logic

The result

A complete small-business ecommerce platform that connects the brand, weekly marketing, local visibility, customer education, and fulfillment process in one coherent experience.

Visit the live website

Learn more about Reno Web Design →

The projects vary because the problems vary.

My role may begin with a website, but the work often reaches into positioning, content, search visibility, ecommerce, UX, analytics, or ongoing growth. That breadth helps me solve the larger problem rather than stopping at the first deliverable.

Clarify the value

Turn complex products, services, and ideas into messaging people can understand and act on.

Improve the experience

Shape content, structure, interface, and conversion paths around real customer needs.

Strengthen discovery

Build a clearer technical and content foundation for search, local visibility, and AI-powered discovery.

Support what comes next

Create systems that can continue evolving through campaigns, content, measurement, and refinement.

Have a project that needs clearer direction?

Let’s talk about the problem behind the project.

Your initial consultation is free and focused on understanding the business, the audience, and the most useful next step.

Discuss Your Project Explore Services