Real websites. Different business challenges. Explore the design, content, and technical thinking behind the work.
See the business problem, decisions, and deliverables behind each project—from recent consulting engagements to prior in-house work.
1
A clearer path from moving, packing, and storage information to the appropriate regional team. The completed redesign brings a guided estimate experience together with a maintainable WordPress foundation.
My role: Strategy, content, design, WordPress development, technical SEO, estimate routing, and measurement implementation. Delivery was confirmed across all six office destinations and the fallback.
2
Clearer product and service paths, a quote form shaped around commercial buyers, and a verified inquiry-delivery repair for a Reno pallet supplier serving Northern and Central Nevada.
My role: Strategy, content, design, custom PHP development, technical SEO, and delivery troubleshooting. The case study combines before-and-after views with measured postlaunch homepage performance.
3
An enterprise product website and ecommerce experience designed to make a complex diagnostic toolkit easier to understand, compare, purchase, and upgrade.
My role: Sole responsibility for the site’s design, content, imagery, development, technical management, SEO, and ongoing operation as part of my work at PC-Doctor, through June 2026.
4
A connected corporate web and content ecosystem that translated complex diagnostic technology into clearer value for multiple audiences and business units.
My role: Sole responsibility for the site’s design, content, imagery, development, technical management, SEO, and ongoing operation as part of my work at PC-Doctor, through June 2026.
5
A personal brand and media platform built from the ground up to serve Christian husbands and men through focused, practical, identity-driven content.
The project began without an existing brand, audience, content system, or digital platform. It needed a distinctive identity, a clear niche, a repeatable content structure, and packaging that could create continuity across website, long-form video, shorts, thumbnails, and social content.
I developed the brand as a complete ecosystem rather than a collection of isolated assets. The positioning, visual identity, website, editorial structure, video packaging, and content cadence were designed to reinforce one another.
A cohesive brand and publishing system with a recognizable voice, consistent visual language, repeatable production process, and foundation for long-term audience growth.
This firsthand work with faith-centered content also informs my website design approach for churches and ministries, alongside my broader UX and technical experience.
6
A boutique local bakery brand and Shopify ordering experience designed around weekly products, local discovery, clear ordering windows, and simple fulfillment.
The bakery needed more than an attractive storefront. The customer journey had to explain a rotating weekly product model, mix-and-match ordering, pickup and delivery rules, limited availability, local payment constraints, and the premium value of oversized specialty rolls.
I shaped the brand, ecommerce structure, product messaging, photography direction, local SEO, and ordering flow around the way the business actually operates. The goal was to make ordering feel easy without hiding the handcrafted, limited-availability nature of the product.
A complete small-business ecommerce platform that connects the brand, weekly marketing, local visibility, customer education, and fulfillment process in one coherent experience.
Learn more about Reno Web Design →
My role may begin with a website, but the work often reaches into positioning, content, search visibility, ecommerce, UX, analytics, or ongoing growth. That breadth helps me solve the larger problem rather than stopping at the first deliverable.
Turn complex products, services, and ideas into messaging people can understand and act on.
Shape content, structure, interface, and conversion paths around real customer needs.
Build a clearer technical and content foundation for search, local visibility, and AI-powered discovery.
Create systems that can continue evolving through campaigns, content, measurement, and refinement.
Have a project that needs clearer direction?
Your initial consultation is free and focused on understanding the business, the audience, and the most useful next step.
