Cancer Care Specialists · Reno
The same website.
A stronger foundation.
A move to new hosting that restored 42 old website addresses, improved search information, and made sure contact-form messages reached the CCS team.
A new home for an existing website.
Cancer Care Specialists needed to move its WordPress website to a hosting account it controlled. Patients and referring offices still needed to find the information they relied on. Alongside the move, I repaired broken links, fixed a problem with the site’s SEO settings, and made sure contact-form messages reached the office.
The website went live on CCS-owned hosting on November 9, 2026. Across the migration and follow-up improvements, I restored 42 legacy URL paths and improved search titles and descriptions on 22 priority pages. The existing design remained in place.
This was the first stage of an ongoing SEO Growth Partnership with CCS. The website review and search data helped me decide what to tackle first, while testing uncovered issues that needed attention during the move.
- My role
- WordPress migration, technical SEO, inquiry troubleshooting, and website care
- Website moved
- November 9, 2026
- The next chapter
- Clearer information for patients and referring offices, imaging content, and ongoing SEO
Keep what works. Put control with the client.
CCS already had useful content and a website structure worth preserving. I focused on making that website more dependable and easier to maintain, keeping the design while addressing the problems behind it.
I worked with the CCS team to coordinate the move, secure backups, and keep the website’s theme and supplied source files. I also arranged replacement plugin licenses so those tools could stay in use. With its hosting account and website files in hand, CCS has more control over future updates and support.
During the move, an old caching setting caused pages to time out. Some provider pages also stopped opening correctly when the domain was connected to the new hosting. I fixed both problems and checked that visitors could reach those pages again.
Repair the links people were still using.
/copy-of-radiation-oncology-1/care/diagnostic-radiology//about-5-1/about/doctors/vodur-reddy/Historical search activity guided the repairs. These are not postlaunch traffic gains or a count of recovered patients.
Google Search Console showed 50 search clicks to two old website addresses over 28 days, from September 7 through October 4, 2026. The imaging address received 42 clicks and the provider address received eight. When I checked them, both led to missing-page errors.
Those clicks gave me a reason to prioritize the repairs. To choose the right destinations, I needed to find out what each old page had contained.
The imaging address was a good example: it contained “radiation-oncology,” but the old page was about diagnostic imaging. Going by the address alone could have sent visitors to the wrong service. I checked the old content and redirected it to the current diagnostic radiology page. I matched the old provider address to the right biography, too.
In all, I restored 42 old website addresses with permanent redirects to relevant pages. I tested different versions of the addresses to make sure they landed in the right place.
I also corrected links within the site and aligned its preferred addresses, sitemap, and search-engine settings. This technical SEO work helps visitors reach the right information and gives search engines a consistent version of each page to discover.
Catch what a visual check would miss.
Our Care Team| Cancer Care Specialists
Dr. Alexander Lin | Reno Radiation Oncologist | CCS
The page title now identifies the clinician, specialty, and location. This comparison shows website metadata, not a Google search result.
Comparing the migrated copy against the original website revealed a problem with its SEO settings. The pages could look familiar while their search titles and descriptions no longer matched the original.
I found and repaired a damaged SEO settings record, then checked that the original titles and descriptions were restored across all 56 published pages. First, I made sure the move preserved the existing search information. Then I improved it.
I improved titles and descriptions on 22 priority pages: ten before launch and another 12 provider profiles after the move.
Naming the individual clinician and specialty makes the page’s purpose clearer to someone researching that provider.
Check the inquiry beyond the Submit button.
- Form submitted
A clear Submit button and general-inquiries notice.
- Mail configuration repaired
Email settings repaired and tested with the CCS team.
- Receipt confirmed
The CCS team confirmed the test message arrived.
A form can say “sent” even when the message never reaches the office. I wanted to check the whole journey, including the inbox.
I repaired the form’s email settings, replaced its spam protection, and sent a test message. The CCS team confirmed it arrived.
I also made the Submit button clearer and added a notice explaining that the form is for general inquiries, not clinical information. Visitors have a clearer next step, and the team has a tested way to receive those messages.
Make image delivery work better on mobile.
Mobile PageSpeed Insights lab tests: baseline November 9, 2026; latest test November 10, 2026. Both used Moto G Power emulation, Lighthouse 13.6, and Slow 4G throttling. Lab results vary and do not represent every visitor’s experience.
These 15 files became 82% smaller without changing their dimensions or crops. Many browsers already received WebP versions, so the savings for visitors vary. The 82% describes these files, not a reduction in the whole page’s loading time.
I reduced oversized image files and improved how the site selects images for different screen sizes. Mobile visitors now receive a static homepage hero image, while desktop visitors retain the existing video. I also enabled browser zoom so visitors can enlarge the content.
I also adjusted how the site loads its files to support these improvements, while keeping its familiar appearance and functions.
Build on the migration.
As part of the move, I checked all 56 published pages and 205 linked resources, and tested key layouts and interactions on desktop and mobile. I confirmed that pages loaded, old addresses reached the right destinations, and the live site’s search settings were consistent.
The search data and website review have already shaped the next steps: help prospective patients and referring offices find what they need, and make the diagnostic imaging information more useful.
The migration is the starting point for CCS’s ongoing SEO Growth Partnership. I’ll continue combining search strategy, content, technical SEO, and website care. That means reviewing how people find and contact CCS, choosing and making the next useful changes, and checking what happens afterward.
Planning a move for your own website?
Before rebuilding, find out what is worth keeping, which old links still matter, who controls the hosting and essential assets, and whether inquiries actually arrive. A migration can be an opportunity to make an existing website work better.
If you are changing hosts or unsure what needs attention, I can help assess the website and agree on the right scope, from a focused website audit to migration support and ongoing improvement.